A Conversation with Ray Anderson
John: When we last met in London at Be the Change, you said that the particular corporate path you chose is pretty lonely at times.
John: How did other business leaders, your colleagues, respond to you in the beginning?
John: How did your staff, suppliers and customers first respond to your changes?
John: If you were to recommend to another business leader how to get started on such a path, what would you advise?
John: How can one wake up sleeping business leaders? How tough can one be with them, without scaring them off?